Book Projects and Virtual Assistant Opportunities

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Nov 292016

It's been a while since the last post. Life happens.

"Hot Button Marketing" which I co-authored with Barry Feig is available for Kindle on Amazon and is selling well to international markets.

Meanwhile, I met, and have had the pleasure of working as editor with, Thelma Giomi, a terrific local author who has completed a new novel, "Shatter My Heart". She's recognized for her delightful poetry books. You'll want to get acquainted with Thelma and learn more about her work. You can learn more here.

Working with Barry and Thelma have made this a particularly special year. I'm truly thankful that I've had the good fortune of being able to work with such dynamic people. 

I'm looking forward to working on new book projects as writer, editor or virtual assistant in months to come. Small businesses and professionals always seem to be hard pressed to keep up with their various projects especially this time of year. I'm here to help.

New Hot Button Marketing

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Jun 162015

BookCoverBarry Feig, a leading consumer behaviorist, has revised and re-published his best selling "Hot Button Marketing in Kindle format.  In it he discusses consumers buying habits. He tells us that we consumers buy products for two reasons: the rational reason and the real reason. He maintains that we may explore a product's features and benefits, but when it come to paying good money we invariably do so based on emotion – not intellect.

He's filled this new edition with tips and insights that can be applied at every stage of marketing – from product development to one-on-one selling – using the sixteen hot buttons that motivate purchases. This book includes tips for using social media in the marketing mix.

I've had the pleasure of working with Barry on this newest edition of Hot Button Marketing and invite you to take a look to see how it can help you.  You can check out Hot Button Marketing at


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May 102015

MothersDay2015What a glorious day! Traci and I went out to El Maipais and enjoyed both one of the largest rock arches in New Mexico. While we were there we also enjoyed the huge lava flows and sand dunes. It was a day I will long remember because I spent it with my beautiful daughter. 


amateur gardener

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May 062015

Tomato-5_7Those who have read my blog over the years know that I have a passion for gardening.

Nope, I don't pretend to have a green thumb or anything like that. And I generally have very little space – either in my Oak Park condominium or my Albuquerque apartment. But, I have learned that I can enjoy growing plants in pots and they generally do quite nicely.

Here is that tomato plant started in late March. It is doing quite nicely. I think I should have tomatoes by July and will be happy to share them with my friends when they ripen.

The smaller pot holds plants that are fun – even for children…two grapefruit "trees" and a potato plant share that small space. I expect I need to repot them in the next day or two. If you'd like to try this experiment with your children, just cut out the eyes of a potato plant or save out a seed or two from a grapefruit and pop them into some potting soil. Give them as much sunlight as you can. Then watch them grow.


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