An Idea Whose Time Has Come

Alvin Toffler heralded a culture shift that was already beginning in the 1950s – a move to what he called the 3rd Wave. He told of a way of life that would no longer be predicated on the industrialization.  He spoke of a world where mass marketing, mass control, standardization, centralization, concentration, and synchronization would … “An Idea Whose Time Has Come”

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