In Marketing It’s the Small Things that Make a Difference

Mother’s Day is always special. I spend it with my daughter. We catch up on shopping, go out for lunch and generally enjoy each other. I don’t know a better way to spend the day. But this year we were treated by a special surprise, not once but twice. How often do marketers miss the … “In Marketing It’s the Small Things that Make a Difference”

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Chicago Winter Storm Gives Way to Spring…

Many in Chicago braced themselves for a major snow storm yesterday.  I even got a call from New Mexico asking how bad the storm was and how much air travel was affected. I hasten to assure my friends around the country that the storm was very mild indeed. My daughter flew in from Mexico yesterday … “Chicago Winter Storm Gives Way to Spring…”

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Trends Come and Go – Be Yourself

OK, everybody list left……nope, list right….nooooooo…. When you're in a life boat thrashed about by waves, everyone might want to do exactly the same thing to avoid capsizing. But that's IF you're trying to survive a threatening wave that could capsize your boat unless you put your weight into counterbalancing the threatening force. Outside of … “Trends Come and Go – Be Yourself”

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