It’s been a while since the last post. Life happens. “Hot Button Marketing” which I co-authored with Barry Feig is available for Kindle on Amazon and is selling well to international markets. Meanwhile, I met and have had the pleasure of working with Thelma Giomi, a terrific local author who has completed a new novel, … “Book Projects and Virtual Assistant Opportunities”
Category: Business – Not As Usual
New Hot Button Marketing
Barry Feig, a leading consumer behaviorist, has revised and re-published his best selling “Hot Button Marketing in Kindle format. In it he discusses consumers buying habits. He tells us that we consumers buy products for two reasons: the rational reason and the real reason. He maintains that we may explore a product’s features and benefits, … “New Hot Button Marketing”
Mothers_Day_2015
Mother’s Day 2015 What a glorious day! Traci and I went out to El Maipais and enjoyed one of the largest rock arches in New Mexico. While we were there we also enjoyed the huge lava flows and sand dunes. It was a day I will long remember because I spent it with my beautiful daughter. … “Mothers_Day_2015”
amateur gardener
Those who have read my blog over the years know that I have a passion for gardening. Nope, I don’t pretend to have a green thumb or anything like that. And I generally have very little space – either in my Oak Park condominium or my Albuquerque apartment. But, I have learned that I can … “amateur gardener”
Chicago-kinda Day
Every once in a while it’s nice to wake up to a Chicago-kinda day. You know, everything is grey and overcast…and you know you’re in for a long period of rain. These rainy days are rare in New Mexico but quite common in Chicago. One needs to remember that this kind of rain is good … “Chicago-kinda Day”