Barry Feig, a leading consumer behaviorist, has revised and re-published his best selling “Hot Button Marketing in Kindle format. In it he discusses consumers buying habits. He tells us that we consumers buy products for two reasons: the rational reason and the real reason. He maintains that we may explore a product’s features and benefits, … “New Hot Button Marketing”
Category: Business – Not As Usual
Mothers_Day_2015
Mother’s Day 2015 What a glorious day! Traci and I went out to El Maipais and enjoyed one of the largest rock arches in New Mexico. While we were there we also enjoyed the huge lava flows and sand dunes. It was a day I will long remember because I spent it with my beautiful daughter. … “Mothers_Day_2015”
amateur gardener
Those who have read my blog over the years know that I have a passion for gardening. Nope, I don’t pretend to have a green thumb or anything like that. And I generally have very little space – either in my Oak Park condominium or my Albuquerque apartment. But, I have learned that I can … “amateur gardener”
Chicago-kinda Day
Every once in a while it’s nice to wake up to a Chicago-kinda day. You know, everything is grey and overcast…and you know you’re in for a long period of rain. These rainy days are rare in New Mexico but quite common in Chicago. One needs to remember that this kind of rain is good … “Chicago-kinda Day”
Gather Your Eggs
Moving, looking for a job, seeking a new home and planning a major event all have a lot in common. While whole industries are built on the backs of each endeavor, when I’m doing any of these things, I prefer to bring my efforts down to the simplest terms. Oh, it’s true that you’re dealing … “Gather Your Eggs”